Prepare to be pampered at a PoB Hotel

PoB Hotels has recently launched as a collection of carefully curated rooms, the finest restaurants and spas and the most authentic regional experiences across the UK. Formerly known as Pride of Britain Hotels, the new PoB Hotels marks a shift towards an entirely new brand, personality and ethos under CEO Kalindi Juneja. POB Hotels will encompass relaxed, modern luxury and continue to showcase a range of independent properties dotted around the UK which keeps inspiring guests to discover new hotel experiences that are Pampering, Outstanding and British. These include The Relais Henley in Oxfordshire (www.therelaisretreats.com/henley) and Hartwell House & Spa in Buckinghamshire (www.hartwell-house.com)

New research commissioned by PoB Hotels from market intelligence firm AudienceNet, shows that more British customers intend to not only travel across the UK during 2023 but also stay longer at their chosen luxury hotel. Almost two-thirds of UK adults (63%) claimed that the appeal of taking a break in Britain as opposed to flying abroad had increased since the pandemic. Furthermore, over one-third (35%) of all UK adults plan to stay at an upmarket, luxury or spa hotel within the British Isles, with 53% saying they would be more inclined to book a three-night stay, within a British hotel, rather than a two-night stay. Two-thirds (66%) of UK adults claim they like to be very well looked after and pampered when staying in a British hotel. The importance of experiences, such as good food, better well-being and spa facilities, was said to have increased for as much as 60% of the UK adult population when staying at a British hotel.

Kalindi Juneja, CEO of PoB Hotels, comments "It's an exciting new era for PoB Hotels as the evolution of our iconic British brand has already brought us new hotel members and is attracting new guests. Britons want to spend more time enjoying the incredible experiences on offer within the British Isles and we will be showcasing the finest privately-owned hotels, restaurants and spas available."

In line with the new brand, PoB Hotels is launching a new website that is centred around the guest experience. Features include 'The Handle'- PoB Hotels' new online magazine, an intelligent search bar, and a mystery door for guests who want a surprise element to their next British holiday. PoB Hotels will relaunch all social media channels under the new name and the brand has also launched on TikTok to interest guests through creative content and videos.

The rebrand also unveils the PoB hotels gift vouchers that can be personalised and purchased as a luxury gift pack including a reusable travel bag, a copy of The Directory book and a stylish gift wallet. For an instant gift, the voucher can be sent digitally presenting the perfect opportunity for guests to give the gift of luxury to their loved ones. Each gift voucher can be redeemed at any of the hotels across the British Isles.

PoB Hotels will also launch The Collection, a beautiful coffee-table-style book PoB Hotels is committed to responsible travel and the importance of sustainable practices across its hotels and has partnered with EarthCheck, the world's leading scientific benchmarking certification, and advisory group for travel and tourism to develop environmental good practices and certification for hotel members, and company-wide regenerative practices.

Sue Williams, general manager of Whatley Manor has been elected their sustainability brand ambassador and guide and PoB Hotels is aiming to have more members embark on becoming carbon responsible. CEO Kalindi Juneja added: "Our existing guests will continue to see the familiar sense of our passion to serve. We have taken time to assess what our guests love about us so we can amplify that whilst also looking at what we can improve. The new PoBHotels look is clean, fresh, and more reflective of what the membership has evolved into."

To find out more and to book, visit www.pobhotels.com